Halo

An SABS print ad

deanoelsch — Fri, 27 Jan 2012 14:26:58 +0000

This is a little print ad we did for SABS for the Financial Mail that was released today, the 27th of January 2012.

Financial Mail SABS DPS

Merry Christmas, love Halo

deanoelsch — Mon, 12 Dec 2011 14:15:52 +0000

After a long, long, long year that saw Halo turn one and do campaigns for CBA Kenya, Montecasino, Geely, SABS, Yellow Pages and Varsity Cup amongst others, we decided to take a tongue and cheek look at the industry with our “wish list” for Christmas. To everyone we’ve worked with, for and will work with in the future, we hope you have a great break and come back in 2012 feeling recharged, brave and most importantly, creative. Oh and enjoy the song

A boat logo

deanoelsch — Mon, 12 Dec 2011 07:33:18 +0000

This was designed for a client’s boat logo. We conceptualized the idea based on the name “Hooker”. The logo was done by our designer Nicole “Knuckles” Christos who drew the logo by hand and colored it using Copic markers…

Vintage hookers, classy.

Rebranding in Kenya

deanoelsch — Mon, 31 Oct 2011 11:36:49 +0000

We had the amazing opportunity to work with Interbrand Sampson East Africa and South Africa on the rebrand of the Commercial Bank of Africa, CBA, which launches today in Kenya and Tanzania.

The before and after of the logo

The brand has a strong heritage and history in Kenya and has for almost 50 years, looked after some of East Africa’s most prestigious customers. Thanks to Kenya’s (Obama’s links etc) and Africa’s (World Cup) emergence into the global sphere, the brand needed to evolve considerably from the functional “stress-free banking” message to a more a emotional promise.

We chose the path to build the brand around the recognition for a “time for more” for CBA’s customers. While financial stability is important, it’s time and self actualisation that delivers true meaning in our lives, something our clients strive to deliver with their offer of “Couture Banking”.

The campaign began 2 weeks ago with a teaser campaign that included a countdown clock on the website, moreiscoming.com. To drive traffic to the site we erected statues of the logo in 4 iconic areas of Nairobi with covers and moreiscoming.com branding and we also had radio dj’s talking about the site and the mystery structures.

The teaser microsite including the scrambled logo

From today we have a competition running on timeformore.com where customers can tell us what it is they want more in life and one person will win it. We also kick off with all the outdoor, print and TVC elements and are coinciding the launch with that of Forbes Africa in Kenya by giving personalised copies to top clients. You can see some of the elements below.

The TV ad was shot in Kenya by Miles Goodall which displays the ultimate desire of having and working towards time for more. The print executions show the experiences of a meaningful life in and around East Africa and were shot by photographer Andrew Brauteseth.

More journey

More quality time

More exploration

More treasures

More discovery

More craftsmanship

More history

More gamesmanship

More views

More relaxation

More of the campaign can be seen at facebook.com/timeformore.

Peace.

SABS Radio Campaign

deanoelsch — Tue, 18 Oct 2011 11:33:26 +0000

Starting yesterday, these are the first 3 in a series of radio ads for SABS, the South African Bureau of Standards.

Paint Colours

Headlights

Vacuum Cleaner

Vacuuming Smarties. Seriously.

The Halo Life videos 12-20.

deanoelsch — Wed, 03 Aug 2011 10:18:24 +0000

The rest of our 20 Halo Life videos, 12-20.

Life at Halo 12.

Life at Halo 13.

Life at Halo 14.

Life at Halo 15.

Life at Halo 16.

Life at Halo 17.

Life at Halo 18.

Life at Halo 19.

Life at Halo 20 – the arrival and welcoming of our new MD, Melanie Minnaar.

Life at Halo part 11

deanoelsch — Tue, 19 Jul 2011 07:47:10 +0000

3 months ago we did a week long series of #halolife videos depicting a week at Halo… You can watch my favourite 3 here, here and here…

Last week we started the same challenge except we’ll be doing the videos for a month.

This was a special video we did for our 67 minutes for MANDELA DAY…

Life at Halo part 10.

deanoelsch — Fri, 15 Jul 2011 12:06:12 +0000

3 months ago we did a week long series of #halolife videos depicting a week at Halo… You can watch my favourite 3 here, here and here…

Last week we started the same challenge except we’ll be doing the videos for a month. So we brain stormed and have 21 concepts lined up for a video a day between now and the 1st of August…

Here is today’s…

Life at Halo part 9.

deanoelsch — Thu, 14 Jul 2011 17:40:54 +0000

3 months ago we did a week long series of #halolife videos depicting a week at Halo… You can watch my favourite 3 here, here and here…

Last week we started the same challenge except we’ll be doing the videos for a month. So we brain stormed and have 21 concepts lined up for a video a day between now and the 1st of August…

Here is today’s…

Life at Halo part 8.

deanoelsch — Wed, 13 Jul 2011 17:07:58 +0000

3 months ago we did a week long series of #halolife videos depicting a week at Halo… You can watch my favourite 3 here, here and here…

Last week we started the same challenge except we’ll be doing the videos for a month. So we brain stormed and have 21 concepts lined up for a video a day between now and the 1st of August…

Here is today’s…