Archive for March, 2010
I assume you’ve seen the clue sheets from the race by now, if not, have a click here. I would love to load all 400 photographs from the race up here but that’s not quite possible. I have chosen a few below but to see them all, go check them out on the facebook group. [ READ MORE ]
I wish I was able to post this yesterday but thanks so Eskom, Parkhurst was thrown back into the dark ages yesterday. But here it is, better late than never! I am not going to go into extensive detail here about the race. Jeanette Verster was our photographer on the day and you can see [ READ MORE ]
Finally we have a face to our name. Our logo and wordmark as well as the colour style and font below. I am really happy with it. It works beautifully with our promise of brand illumination and enlightenment and the entire visual identity also fits in beautifully. We will be putting some of that up [ READ MORE ]
So our Amazing thinking, laughing, frustrating Race for Charity is almost here! In fact, it’s in exactly 4 days time. We are running around like mad trying to get everything sorted for the day and that includes our own Halo identity which is pretty close to done as I wrote last week. What I really [ READ MORE ]
So excited. We finally have the Halo identity done. And I love it. We’re just waiting for all the directors internally to approve it but once that’s done, this blog will be the first to have it. Right now though, here is a little taste of things to come![ READ MORE ]
Created by Publicis in Frankfurt, Germany, this is one of the greatest ads I have ever seen. An example of how any product category can be made interesting, this one is for a vacuum cleaner!!! Imagine the face of the creative when he first received the brief! Funny, interesting, memorable[ READ MORE ]
So the creative process is firmly under way here. It’s the most bizarre, weird experience. There is no formula for success, no quick fix, no instant gratification. Some people consider creatives to miraculously deliver an award winning idea in a 30 minute brain storm. Uh-uh. If there are those creatives out there, I would love [ READ MORE ]
Stumbled Upon these 2 ads. I think they are amazing! Durex always seems to produce great advertising without being sleazy. Read all the words, really entertaining[ READ MORE ]
I decided to do what turns out to be a lot harder than expected; list some of my top brands. I guess the question I had to answer was, which brands would I most like to work on? These are a few of them. What are yours[ READ MORE ]
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