We did these fun posters for Colony Arms, Joburg’s institution of karaoke. A really fun production to find “almost the real thing” lookalikes… Thanks to Dale, Jerome, Tasmyn and Dave for being our doppelgängers.
These are the 2 pieces that gave Halo our first 3 Loeries shortlists… So proud of Greg, Clay, Lisa, Kerryn and everyone else who helped make these happen.
The first piece is a direct mail we did for friend and photographer, Huw Morris. Huw moved here from the UK and briefed us to help get his name known by the top agencies in Joburg. We chose 9 top agencies and sent this piece of DM to the Executive Creative Director at each agency. This made it as a finalist in both the Direct Mail category as well as Art Direction Craft which is a huge pat on the back for our CD, Greg Harrison. Creature shop, the guys who made the Prawns in District 9, helped create the testicle and pinkie. The results for Huw have, most importantly, been amazing.
At 10:30 this morning, FNB’s legendary CEO, Michael Jordaan announced he would step down. Personally I have the utmost of respect for him. Other than just claiming innovation, he actually did it. He took to twitter to speak to consumers and lead FNB through a groundbreaking era that introduced iPads and tablet deals, eBucks at fuel stations and a mobile banking app to name a few. They also won the most innovative bank in the world.
When he made the announcement on twitter, we immediately knew we could pay homage to him through an ad. That’s where our new client, jobs.co.za, comes in. While they are only officially launching their new site in July, jobs.co.za were brilliantly quick to approve the concept. Within 90 minutes of Mr Jordaan’s announcement, we posted this ad on twitter and facebook and received some really cool responses.
Thanks to Michael Jordaan for being a great South African leader and making my bank rock and thanks to our client, jobs.co.za for being so agile in this.
I think this queues a blog post on agile marketing. Watch this space.
I read once that if you want to be creative; you need to have not enough money and not enough time. Well, in this case, we had none of either.
Our good friends over at Team Best are part of a ridiculous, record-breaking attempt to make the fastest feature film ever made. The goal is to make a film, from concept to script to shooting to post to premier, in 11 days.
We were briefed on Tuesday morning (7th of May) to create the film poster for the movie. In the spirit of the collaboration achieved on this project and the incredible time effort, we decided to continue in the spirit with the fastest movie posters ever created – 10 minute brief, 60 minutes design time. Due to the film time pressure, we had to host the poster designs on Wednesday evening (8 May). We found ourselves with 30 hours to choose and invite 8 designers, find a venue, organise a camera crew and the tech to live stream, find prizes and create some hype and a brief. Continue reading
There was an old poor beggar walking down a suburban road on crutches. He looked as if he had polio. One of his crutches got caught in a pothole in the road and he fell to the ground, dropping his plastic bag he was carrying. He looked dejected. Embarrassed. A really nice old man stopped his car on the side of the road to help. As the old man walked up to him, the beggar pulled out a gun, shot the old man twice in the abdomen, got in the car and drove away.
Think about the emotions you went through in such a small space of time here… People are fascinated with hearing stories. We at Halo love telling brand’s stories (probably not like the one above).
This post is dedicated to making better stories.
It started off with writer’s block. I didn’t know what to write about. In true modern, 2013 style; if you can’t decide what to do, ask Twitter (WWTD).
After some suggestions about Rock, Paper, Scissors, tattoos or my Mom; I received this from @iDale (who better read this, test to follow):
So story-telling. Once upon a time… A man walked into a bar… It all began… I am sure there are way more people who know a lot more about this than I do. Guys like Spielberg, Tarantino, Lee, Affleck and my favourite, Ritchie.
What they do as story-tellers does have a vast difference compared to what we as brand-custodians and agencies have to do: their stories are way, way longer. They have 90 minutes to tell stories and while that must be close to impossible to successfully achieve, it certainly has it’s pros. Character development is one of them. Building protagonists, conflict, antogonists, twists and turns can all be done in detail over the 90 minutes available to them. Continue reading
Some of you may know of it from previous years. The Sunday Times Generation Next is South Africa’s biggest Youth survey (ages 8-22) where they highlight the top brands the Youth think are cool. We were briefed by the awesome team at Times Media to recreate the new Generation Next logo and a theme for the 2013 event.
We decided to build a much bigger experience for Sunday Times and their readers to not only understand what the Youth are saying in terms of their coolest brands (the existing survey), but also provide a platform for what the are seeing and capturing through the lens of their cameras and sharing off either mobile or DSLR. We therefore created South Africa’s biggest Youth Photography competition with the brief: “Share the narrative of your city”. All ads for the event that run in the Sunday Times will feature photographs taken by the Youth… All details on entering on their website: GenNext.co.za
All winners and best entries will be published in a special edition in the Sunday Times on the 16th of June.
So the 10th race for Charity is over. R106,000 raised for rhinos and the Wildlife Act Fund as well as R8,000 raised for CANSA. Here’s the video from the day including the amazing snails who won best dressed. Such a cool day. Thanks to Adam Heyns for making an awesome video!