At 10:30 this morning, FNB’s legendary CEO, Michael Jordaan announced he would step down. Personally I have the utmost of respect for him. Other than just claiming innovation, he actually did it. He took to twitter to speak to consumers and lead FNB through a groundbreaking era that introduced iPads and tablet deals, eBucks at fuel stations and a mobile banking app to name a few. They also won the most innovative bank in the world.
When he made the announcement on twitter, we immediately knew we could pay homage to him through an ad. That’s where our new client, jobs.co.za, comes in. While they are only officially launching their new site in July, jobs.co.za were brilliantly quick to approve the concept. Within 90 minutes of Mr Jordaan’s announcement, we posted this ad on twitter and facebook and received some really cool responses.
Thanks to Michael Jordaan for being a great South African leader and making my bank rock and thanks to our client, jobs.co.za for being so agile in this.
I think this queues a blog post on agile marketing. Watch this space.